National food of Japan
Headquarters intellectual property strategy of the Japanese government unveiled a plan to create “brand of Japan” (Japan brand) for export products of Japanese fashion and Japanese dishes of national cuisine.
Soon the headquarters will form working group to create “brand of Japan”, which will include leading designers, fashion designers and experts in the culinary field. They will develop an export trade mark, which should provide the same level of popularity abroad, Japanese fashion and Japanese food, what are Japanese movies, music and video games.
The government is also considering a plan for establishing a special prize of the Prime Minister “best chef Japan.”
In addition to academic experts, the working group will also include Hirohisa Koyama, the owner of the restaurant of national cuisine “Aoyagi”; Kiyomi Mikuni, chef and owner of Hotel de Mikuni; The Nobuyuki OTA, head of the fashion salon “Issa Miyake”; and fashion designer Yumiko Hara and designer Akira Minagawa.
Its first, preliminary report working group plans to make in February, after discussing all the possible ways of establishing export brand in product fashion and cooking.
Since the 1970s, in Japan, there is a lot of talented designers who have received international recognition, such as Issey Miyake and Yoji Yamamoto. However, they know more abroad than in his native country.
Officials say the creation of a commercial brand for culinary products will boost the popularity and understanding of Japanese culture worldwide. If Japanese cuisine abroad will become more popular, it will give Japan the opportunity to increase the export of agricultural products.
The government came to the conclusion about the need to promote awareness of Japanese dishes, because recently a first-class Japanese restaurants began to lose in the tough competition being waged in the conditions of sharp economic decline, and abroad have started to develop a negative image of Japanese cuisine, because they have poor range.
“We want to establish a “Japan brand” to the product fashion and cooking that can gain worldwide popularity, along with products of high technology, music and movies. Thus, we will increase the competitiveness of domestic industry and improve the image of Japan that will lead to an increase in the number of tourists”, – said the representative of the headquarters.
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